The Spirit of Dubai becomes the first ever ultra-luxury fragrance brand from the U.A.E to reign over London's prestigious Knightsbridge with its unique international flagship boutique.


36 Hans Crescent, Knightsbridge SW1X 0LZ, London, U.K.
DATE : March 2, 2017


The flagship boutique has been designed for a full immersive experience into The Spirit of Dubai. Each of our perfumes pays tribute to the city in its own special way, and the collection takes you on a sensory adventure of Dubai through the alluring scent of perfume. This boutique reflects our unique identity, and is a golden jewel of Knightsbridge.

The illuminated monogram shopfront, leads you to the framed archway that is hand-painted with Arabic calligraphy and celebrates the names of our seven signature fragrances. Throughout the boutique, luxury furnishings and finishes have been incorporated; including a customized glowing onyx centre display table, gold leaf dome, marble flooring, and backlit niches for display.

This is the first Spirit of Dubai boutique to offer the complete luxury collection of 14 Fragrances, Perfume Oils, Bakhoor Incense, Lotions and Award Winning Gift Sets.

Ultra-luxury brand ‘The Spirit of Dubai’ by House of Nabeel gains international acclaim with prestigious awards in London.


Grosvenor House, Park Lane, London
DATE : September 16, 2015


The Luxury Packaging Awards in London is attended by the crème de la crème of the industry. The Spirit of Dubai, luxury niche brand by the House of Nabeel was represented by Managing Director Mustafa Adam Ali and Creative Head Dougles Herbert. With prominent names like Chloe, Lalique and Kenzo in the running for the awards, The Spirit of Dubai made its mark worldwide by emerging victorious with not one but two awards, a cause for grand celebration.

The panel of judges consisting of prominent industry names from Procter and Gamble, Marks and Spencer and Harrods made their decision on superior design and innovation in luxury packaging. Every entry was scrutinized for quality, functionality, shelf stand-out and how the pack added value to the brand and its luxurious vibe.

The first win was announced when The Spirit of Dubai shopping bag was awarded for the ‘Bags’ category. The judges concluded that The Spirit of Dubai bag was luxurious and innovative containing “a masterpiece of finishes and special effects!” They praised how the brand logo was cleverly incorporated into the handle of the bag. The credit is owed to Founder & Chairman Asghar Adam Ali Al Attar for his innovation which has driven the group to achieve outstanding success. The Spirit of Dubai bag embodies a juxtaposition of the branding of the product with its encasement. Transporting an ultra-luxurious perfume set required an attempt to invent an equally exotic carry-bag and the result was sensational. The bag incorporates the logo of the brand into the handle itself, thus prominently displaying at first sight what further luxury the bag carries within.

The Spirit of Dubai’s ‘Dubai Royal Gift Set’ was touted as “the epitome of luxury” for its use of piano black lacquer, swarovski crystals and flawlessly designed range of perfumes. This was the second award for The Spirit of Dubai taking home the win in the perfumes category. Magnificently adorned with a gold metal logo and bejeweled with precious stones, the box a treasure of sorts carries lavish perfumes. It nestles five exotic 50 ml fragrances that encapsulate all of Dubai’s prime elements, the magnificent desert dunes in ‘Dubai Rimal’, the long and scenic coastline in ‘Dubai Bahar’, the gleaming skyscrapers in ‘Dubai Abraj’ and the enthralling ‘Dubai Oud’, altogether in one luxurious meeting place – ‘Dubai Meydan’, that literally translates from the Arabic word Meydan meaning 'a meeting place' – a confluence of many different worlds - business, sport and cosmopolitan living.
These dazzling trophies only herald more accolades for Nabeel and The Spirit of Dubai.

http://www.luxurypackagingawards.com/luxurypackaging2015- check the website link

Newly launched Luxury brand from the House of NABEEL ‘The Spirit of Dubai’ has been nominated for the Luxury packaging awards for 3 products in two categories.


DATE : June 5, 2015


The winners will be announced on Wed, 16 Sept 2015 at The Ballroom of the Grosvenor House Hotel on Park Lane, London and we eagerly anticipate being among the awardees in both nominated categories.

The Spirit Of Dubai’ bag embodies a juxtaposition of the branding of the product with its encasement. Transporting an ultra-luxurious perfume set required an attempt to invent an equally exotic carry-bag. The result is there for all to see and admire. A Bag that incorporates the Logo of the brand into the handle itself, thus prominently displaying at first sight what further luxury can be expected from inside the bag.
Finalists list:

http://www.luxurypackagingawards.com/luxurypackaging2015/shortlist-2015

The Spirit of Dubai’ ultra-luxury perfumery range unveiled at Esxence 2015 Milan by our charismatic MD Mustafa Adam Ali (Al Attar)


DATE : May 20, 2015


‘The Spirit of Dubai’ team set up a stall at the Seventh edition of Esxence – ‘The Scent of Excellence’ exhibition held from March 26th to 29th 2015 at ‘The Mall’ in Milano, Italy. Mr. Mustafa Adam Ali, MD & Mr. Wael Takhin, GM were present at the stall that was visited by many high end visitors from the perfumery industry at this Art Perfumery event that was graced by the worlds’ top end brands. The event was streaming live by its’ prestigious partner - Fashion TV Channel owners of the largest fashion library in the world via Television & YouTube.
The TSOD stall bore our ‘Inspiration Statement’;
The magic of Dubai, ensconced in a bottle . . . . . . .
It’s the Spirit of Dubai.

The most outstanding item in the present launch was the ‘Royal gift set’ nestling five exotic 50 ml fragrances that encapsulates all of Dubai’s prime elements, its magnificent desert dunes in ‘Dubai Rimal’, it’s long and scenic coastline in ‘Dubai Bahar’, its gleaming skyscrapers in ‘Dubai Abraj’ and its Enthralling ‘Dubai Oud’, all together in one luxurious meeting place – ‘Dubai Meydan’, a magnificently packaged gift with a gold metal logo studded with precious stones unlike any other of its kind that is bound to drive its user to a sensual high when uncapped and lavishly sampled. The perfumes were also made available in
50 ml & 100 ml individual artefacts.

The Spirit of Dubai becomes the first ever ultra-luxury fragrance brand from the U.A.E to reign over London's prestigious Knightsbridge with its unique international flagship boutique.


36 Hans Crescent, Knightsbridge SW1X 0LZ, London, U.K.
DATE : March 2, 2017


The flagship boutique has been designed for a full immersive experience into The Spirit of Dubai. Each of our perfumes pays tribute to the city in its own special way, and the collection takes you on a sensory adventure of Dubai through the alluring scent of perfume. This boutique reflects our unique identity, and is a golden jewel of Knightsbridge.

The illuminated monogram shopfront, leads you to the framed archway that is hand-painted with Arabic calligraphy and celebrates the names of our seven signature fragrances. Throughout the boutique, luxury furnishings and finishes have been incorporated; including a customized glowing onyx centre display tab1le, gold leaf dome, marble flooring, and backlit niches for display.

This is the first Spirit of Dubai boutique to offer the complete luxury collection of 14 Fragrances, Perfume Oils, Bakhoor Incense, Lotions and Award Winning Gift Sets.

Ultra-luxury brand ‘The Spirit of Dubai’ by House of Nabeel gains international acclaim with prestigious awards in London.


Grosvenor House, Park Lane, London
DATE : September 16, 2015


The Luxury Packaging Awards in London is attended by the crème de la crème of the industry. The Spirit of Dubai, luxury niche brand by the House of Nabeel was represented by Managing Director Mustafa Adam Ali and Creative Head Dougles Herbert. With prominent names like Chloe, Lalique and Kenzo in the running for the awards, The Spirit of Dubai made its mark worldwide by emerging victorious with not one but two awards, a cause for grand celebration.

The panel of judges consisting of prominent industry names from Procter and Gamble, Marks and Spencer and Harrods made their decision on superior design and innovation in luxury packaging. Every entry was scrutinized for quality, functionality, shelf stand-out and how the pack added value to the brand and its luxurious vibe.

The first win was announced when The Spirit of Dubai shopping bag was awarded for the ‘Bags’ category. The judges concluded that The Spirit of Dubai bag was luxurious and innovative containing “a masterpiece of finishes and special effects!” They praised how the brand logo was cleverly incorporated into the handle of the bag. The credit is owed to Founder & Chairman Asghar Adam Ali Al Attar for his innovation which has driven the group to achieve outstanding success. The Spirit of Dubai bag embodies a juxtaposition of the branding of the product with its encasement. Transporting an ultra-luxurious perfume set required an attempt to invent an equally exotic carry-bag and the result was sensational. The bag incorporates the logo of the brand into the handle itself, thus prominently displaying at first sight what further luxury the bag carries within.

The Spirit of Dubai’s ‘Dubai Royal Gift Set’ was touted as “the epitome of luxury” for its use of piano black lacquer, swarovski crystals and flawlessly designed range of perfumes. This was the second award for The Spirit of Dubai taking home the win in the perfumes category. Magnificently adorned with a gold metal logo and bejeweled with precious stones, the box a treasure of sorts carries lavish perfumes. It nestles five exotic 50 ml fragrances that encapsulate all of Dubai’s prime elements, the magnificent desert dunes in ‘Dubai Rimal’, the long and scenic coastline in ‘Dubai Bahar’, the gleaming skyscrapers in ‘Dubai Abraj’ and the enthralling ‘Dubai Oud’, altogether in one luxurious meeting place – ‘Dubai Meydan’, that literally translates from the Arabic word Meydan meaning 'a meeting place' – a confluence of many different worlds - business, sport and cosmopolitan living.
These dazzling trophies only herald more accolades for Nabeel and The Spirit of Dubai.


Newly launched Luxury brand from the House of NABEEL ‘The Spirit of Dubai’ has been nominated for the Luxury packaging awards for 3 products in two categories.


DATE : June 5, 2015


The winners will be announced on Wed, 16 Sept 2015 at The Ballroom of the Grosvenor House Hotel on Park Lane, London and we eagerly anticipate being among the awardees in both nominated categories.

The Spirit Of Dubai’ bag embodies a juxtaposition of the branding of the product with its encasement. Transporting an ultra-luxurious perfume set required an attempt to invent an equally exotic carry-bag. The result is there for all to see and admire. A Bag that incorporates the Logo of the brand into the handle itself, thus prominently displaying at first sight what further luxury can be expected from inside the bag.
Finalists list:

http://www.luxurypackagingawards.com/luxurypackaging2015/shortlist-2015

The Spirit of Dubai’ ultra-luxury perfumery range unveiled at Esxence 2015 Milan by our charismatic MD Mustafa Adam Ali (Al Attar)


DATE : May 20, 2015


‘The Spirit of Dubai’ team set up a stall at the Seventh edition of Esxence – ‘The Scent of Excellence’ exhibition held from March 26th to 29th 2015 at ‘The Mall’ in Milano, Italy. Mr. Mustafa Adam Ali, MD & Mr. Wael Takhin, GM were present at the stall that was visited by many high end visitors from the perfumery industry at this Art Perfumery event that was graced by the worlds’ top end brands. The event was streaming live by its’ prestigious partner - Fashion TV Channel owners of the largest fashion library in the world via Television & YouTube.
The TSOD stall bore our ‘Inspiration Statement’;
The magic of Dubai, ensconced in a bottle . . . . . . .
It’s the Spirit of Dubai.

The most outstanding item in the present launch was the ‘Royal gift set’ nestling five exotic 50 ml fragrances that encapsulates all of Dubai’s prime elements, its magnificent desert dunes in ‘Dubai Rimal’, it’s long and scenic coastline in ‘Dubai Bahar’, its gleaming skyscrapers in ‘Dubai Abraj’ and its Enthralling ‘Dubai Oud’, all together in one luxurious meeting place – ‘Dubai Meydan’, a magnificently packaged gift with a gold metal logo studded with precious stones unlike any other of its kind that is bound to drive its user to a sensual high when uncapped and lavishly sampled. The perfumes were also made available in
50 ml & 100 ml individual artefacts.